# #bd99b5

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd99b5`
- RGB: rgb(189, 153, 181)
- HSL: hsl(313, 21%, 67%)
- OKLCH: oklch(0.725 0.057 334)
- Relative luminance: 0.3694
- Nearest named color: Dripping Wisteria (#bb99bb, Δ 0.924) — https://brandsweets.com/colors/dripping-wisteria
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/bd99b5

## Tints & shades

- Tints (toward white): #c3a2bc, #c9acc2, #cfb5c9, #d5bed0, #ddcbd9, #e3d4e0, #e9dde6, #efe6ed, #f5f0f4, #fbf9fb
- Shades (toward black): #b087a7, #a27198, #946189, #825578, #6f4967, #593a53, #472e42, #342231, #1f141d, #0c080b

## Harmonies

- Complementary: #99bda1
- Analogous: #b399bd, #bd99a3
- Triadic: #b5bd99, #99b5bd
- Split-complementary: #a3bd99, #99bdb3
- Tetradic: #bdb399, #99bda1, #99a3bd

## Colors that go with #bd99b5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bd99b5: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #bd99b5: 7 real palettes, including Riverbed and Dusk, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #bd99b5 in 4 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd99b5: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bd99b5 in 4 real palettes, including Meadow and Scale AI's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Scale AI (https://brandsweets.com/colors/brands/scale-com), Supabase (https://brandsweets.com/colors/brands/supabase), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/emerald-green
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #bd99b5 in 4 real palettes, including Canopy and Darkroom, as the lead colour. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Open House and First Snow put Midnight Blue beside #bd99b5, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #bd99b5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9a658f (4.53:1); AA: background → #383838 (4.68:1); AAA: text → #724b6a (7.17:1); AAA: background → #171717 (7.16:1)
- On black (#000000): 8.39:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd99b5-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd99b5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.