# #bd96d4

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd96d4`
- RGB: rgb(189, 150, 212)
- HSL: hsl(278, 42%, 71%)
- OKLCH: oklch(0.731 0.097 312.6)
- Relative luminance: 0.3738
- Nearest named color: Violet Velvet (#b19cd9, Δ 2.202) — https://brandsweets.com/colors/violet-velvet
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/bd96d4

## Tints & shades

- Tints (toward white): #c4a1d9, #c9a8dc, #cfb3e0, #d6bee4, #ddc9e9, #e2d0ec, #e8dbf0, #efe6f5, #f4edf8, #faf8fc
- Shades (toward black): #ad7dca, #a067c1, #904eb7, #7d419f, #6c388a, #582e70, #442357, #30193e, #1f1028, #0b060e

## Harmonies

- Complementary: #add496
- Analogous: #9e96d4, #d496cc
- Triadic: #d4bd96, #96d4bd
- Split-complementary: #ccd496, #96d49e
- Tetradic: #d49e96, #add496, #96ccd4

## Colors that go with #bd96d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd96d4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd96d4: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Milk and First Snow put Midnight Blue beside #bd96d4, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #bd96d4: 4 real palettes, including Crypto.com's brand system and First Snow, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bd96d4 in 4 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Graphite and Midnight Luxe put Slate Gray beside #bd96d4, as the supporting colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Greige (https://brandsweets.com/palettes/neutral#greige), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #bd96d4 in 12 real palettes, including Obsidian's brand system and Blossom, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Blossom (https://brandsweets.com/palettes/light#blossom), Dusk (https://brandsweets.com/palettes/cool#dusk), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #bd96d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #995cbc (4.55:1); AA: background → #3b3b3b (4.52:1); AAA: text → #773e98 (7.17:1); AAA: background → #1a1a1a (7.03:1)
- On black (#000000): 8.48:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd96d4-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd96d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.