# #bd69f2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd69f2`
- RGB: rgb(189, 105, 242)
- HSL: hsl(277, 84%, 68%)
- OKLCH: oklch(0.673 0.206 310.3)
- Relative luminance: 0.2733
- Nearest named color: Illicit Purple (#bf77f6, Δ 2.995) — https://brandsweets.com/colors/illicit-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd69f2

## Tints & shades

- Tints (toward white): #c477f3, #ca85f4, #d093f6, #d6a1f7, #dcaff8, #e2bdf9, #e8cbfb, #efd9fc, #f5e8fd, #fbf6fe
- Shades (toward black): #b14def, #a32ced, #9514e6, #8011c5, #6e0fa9, #5b0c8d, #46096c, #340750, #1e042f, #0c0213

## Harmonies

- Complementary: #9df269
- Analogous: #7969f2, #f269e2
- Triadic: #f2bd69, #69f2bd
- Split-complementary: #e2f269, #69f279
- Tetradic: #f27969, #9df269, #69e2f2

## Colors that go with #bd69f2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #bd69f2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd69f2 in 3 real palettes, including Obsidian's brand system and monday.com's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), monday.com (https://brandsweets.com/colors/brands/monday-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #bd69f2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd69f2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #bd69f2 in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #bd69f2: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Red** #ff0000 [pool] — Red is paired with #bd69f2 in two real palettes: Twitch's brand system and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #bd69f2 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a93aee (4.64:1); AA: background → #262626 (4.66:1); AAA: text → #8612ce (7.02:1)
- On black (#000000): 6.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c477f3 (7.28:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 1.222) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd69f2-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd69f2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.