# #bd68d9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd68d9`
- RGB: rgb(189, 104, 217)
- HSL: hsl(285, 60%, 63%)
- OKLCH: oklch(0.658 0.181 317.2)
- Relative luminance: 0.2573
- Nearest named color: Lavender (#b56edc, Δ 1.779) — https://brandsweets.com/colors/lavender-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd68d9

## Tints & shades

- Tints (toward white): #c478dd, #c985e0, #d195e4, #d6a1e8, #ddb1ec, #e2beef, #eacef3, #efdaf6, #f6ebfa, #fbf7fd
- Shades (toward black): #b250d3, #a837cd, #952eb8, #81289f, #71238b, #5d1d72, #49165a, #351041, #210a29, #0d0410

## Harmonies

- Complementary: #84d968
- Analogous: #8468d9, #d968bd
- Triadic: #d9bd68, #68d9bd
- Split-complementary: #bdd968, #68d984
- Tetradic: #d98468, #84d968, #68bdd9

## Colors that go with #bd68d9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #bd68d9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd68d9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd68d9 in 3 real palettes, including Obsidian's brand system and monday.com's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), monday.com (https://brandsweets.com/colors/brands/monday-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bd68d9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd68d9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Taupe** #483c32 [pool] — Taupe is paired with #bd68d9 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Amber** #ffbf00 [pool] — Amber is paired with #bd68d9 in Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bd68d9 in ClickUp's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af47d1 (4.52:1); AA: background → #242424 (4.54:1); AAA: text → #882aa7 (7.15:1)
- On black (#000000): 6.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c478dd (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd68d9-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd68d9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.