# #bd66ff

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd66ff`
- RGB: rgb(189, 102, 255)
- HSL: hsl(274, 100%, 70%)
- OKLCH: oklch(0.677 0.224 307.7)
- Relative luminance: 0.2754
- Nearest named color: Illicit Purple (#bf77f6, Δ 3.989) — https://brandsweets.com/colors/illicit-purple
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/bd66ff

## Tints & shades

- Tints (toward white): #c375ff, #ca85ff, #ce8fff, #d59eff, #dcadff, #e2bdff, #e9ccff, #edd6ff, #f4e5ff, #fbf5ff
- Shades (toward black): #ad42ff, #a024ff, #9000ff, #7f00e0, #6b00bd, #570099, #45007a, #310057, #200038, #0c0014

## Harmonies

- Complementary: #a8ff66
- Analogous: #7066ff, #ff66f5
- Triadic: #ffbd66, #66ffbd
- Split-complementary: #f5ff66, #66ff70
- Tetradic: #ff7066, #a8ff66, #66f5ff

## Colors that go with #bd66ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #bd66ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd66ff in 3 real palettes, including Obsidian's brand system and monday.com's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), monday.com (https://brandsweets.com/colors/brands/monday-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #bd66ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd66ff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #bd66ff in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #bd66ff: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #bd66ff in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Peru** #cd853f [harmony: triadic] — Peru completes a triad with #bd66ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a733ff (4.6:1); AA: background → #292929 (4.51:1); AAA: text → #7f00e0 (7.05:1)
- On black (#000000): 6.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c170ff (7.03:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 1.842) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd66ff-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd66ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.