# #bd66cc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd66cc`
- RGB: rgb(189, 102, 204)
- HSL: hsl(291, 50%, 60%)
- OKLCH: oklch(0.648 0.171 321.6)
- Relative luminance: 0.2468
- Nearest named color: Lavendless (#b86fc2, Δ 2.829) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/bd66cc

## Tints & shades

- Tints (toward white): #c375d1, #ca85d6, #cf90da, #d69fdf, #dcafe4, #e3bee9, #e9cdee, #eed9f2, #f5e8f7, #fcf7fc
- Shades (toward black): #b34fc4, #a93ebb, #9437a4, #833091, #6e297a, #5a2163, #481b50, #341339, #220d26, #0e050f

## Harmonies

- Complementary: #75cc66
- Analogous: #8a66cc, #cc66a8
- Triadic: #ccbd66, #66ccbd
- Split-complementary: #a8cc66, #66cc8a
- Tetradic: #cc8a66, #75cc66, #66a8cc

## Colors that go with #bd66cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #bd66cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd66cc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bd66cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd66cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd66cc in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bd66cc in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Pale Violet Red** #db7093 [harmony: analogous] — Pale Violet Red is #bd66cc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/palevioletred
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bd66cc in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b14bc3 (4.5:1); AA: background → #212121 (4.55:1); AAA: text → #863295 (7.23:1)
- On black (#000000): 5.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c579d2 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd66cc-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd66cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.