# #bd65ad

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd65ad`
- RGB: rgb(189, 101, 173)
- HSL: hsl(311, 40%, 57%)
- OKLCH: oklch(0.632 0.144 334.3)
- Relative luminance: 0.2314
- Nearest named color: Lavendless (#b86fc2, Δ 3.476) — https://brandsweets.com/colors/lavendless
- Moods: warm
- Page: https://brandsweets.com/colors/bd65ad

## Tints & shades

- Tints (toward white): #c374b5, #c982bc, #d090c4, #d69fcc, #ddb0d5, #e3bfdd, #eacde4, #f0dbec, #f6eaf4, #fcf8fb
- Shades (toward black): #b654a4, #a44693, #923f83, #813773, #6f2f63, #592650, #471f40, #361730, #200e1d, #0e060d

## Harmonies

- Complementary: #65bd76
- Analogous: #a165bd, #bd6581
- Triadic: #adbd65, #65adbd
- Split-complementary: #81bd65, #65bda1
- Tetradic: #bda165, #65bd76, #6581bd

## Colors that go with #bd65ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #bd65ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bd65ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #bd65ad: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bd65ad in two real palettes: Loom's brand system and Ubisoft's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #bd65ad — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bd65ad in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Champagne** #f7e7ce [pool] — Midnight Luxe puts Champagne beside #bd65ad, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #bd65ad: Terminal, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b450a2 (4.56:1); AA: background → #1c1c1c (4.57:1); AAA: text → #883a79 (7.17:1)
- On black (#000000): 5.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c87eba (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd65ad-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd65ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.