# #bd64ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd64ed`
- RGB: rgb(189, 100, 237)
- HSL: hsl(279, 79%, 66%)
- OKLCH: oklch(0.663 0.208 312.1)
- Relative luminance: 0.2605
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 3.559) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd64ed

## Tints & shades

- Tints (toward white): #c372ee, #c97ff0, #d091f2, #d69ff4, #dcadf5, #e2bbf7, #e8c8f9, #efdafb, #f5e8fc, #fbf6fe
- Shades (toward black): #b148ea, #a62de6, #9419d7, #8116bb, #6e13a0, #5b1084, #490c69, #320949, #20052e, #0d0212

## Harmonies

- Complementary: #94ed64
- Analogous: #7864ed, #ed64d8
- Triadic: #edbd64, #64edbd
- Split-complementary: #d8ed64, #64ed78
- Tetradic: #ed7864, #94ed64, #64d8ed

## Colors that go with #bd64ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #bd64ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd64ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd64ed in 3 real palettes, including Obsidian's brand system and monday.com's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), monday.com (https://brandsweets.com/colors/brands/monday-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd64ed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Taupe** #483c32 [pool] — Taupe is paired with #bd64ed in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Peru** #cd853f [harmony: triadic] — Peru completes a triad with #bd64ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/peru
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #bd64ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #bd64ed in Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad3fe9 (4.5:1); AA: background → #242424 (4.59:1); AAA: text → #8817c4 (7.08:1)
- On black (#000000): 6.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c576ef (7.21:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 0.975) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd64ed-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd64ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.