# #bd63fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd63fd`
- RGB: rgb(189, 99, 253)
- HSL: hsl(275, 97%, 69%)
- OKLCH: oklch(0.672 0.226 308.4)
- Relative luminance: 0.2683
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 4.015) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd63fd

## Tints & shades

- Tints (toward white): #c372fd, #ca81fd, #d090fd, #d6a0fe, #ddaffe, #e1b9fe, #e7c8fe, #eed7fe, #f4e6ff, #fbf5ff
- Shades (toward black): #b045fc, #a122fc, #9404fb, #7f03d8, #6e03ba, #590297, #470279, #320155, #210137, #0c0014

## Harmonies

- Complementary: #a3fd63
- Analogous: #7063fd, #fd63f0
- Triadic: #fdbd63, #63fdbd
- Split-complementary: #f0fd63, #63fd70
- Tetradic: #fd7063, #a3fd63, #63f0fd

## Colors that go with #bd63fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #bd63fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd63fd in 3 real palettes, including monday.com's brand system and Obsidian's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #bd63fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd63fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #bd63fd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #bd63fd in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Bronze** #cd7f32 [harmony: triadic] — Bronze completes a triad with #bd63fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #bd63fd in Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a936fc (4.55:1); AA: background → #262626 (4.59:1); AAA: text → #7f03d8 (7.22:1)
- On black (#000000): 6.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c372fd (7.15:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 1.544) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd63fd-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd63fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.