# #bd61ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd61ff`
- RGB: rgb(189, 97, 255)
- HSL: hsl(275, 100%, 69%)
- OKLCH: oklch(0.67 0.23 308.2)
- Relative luminance: 0.2659
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 4.039) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd61ff

## Tints & shades

- Tints (toward white): #c370ff, #ca80ff, #d08fff, #d79eff, #ddadff, #e1b8ff, #e8c7ff, #eed6ff, #f4e5ff, #fbf5ff
- Shades (toward black): #b042ff, #a11fff, #9500ff, #8000db, #6e00bd, #590099, #47007a, #330057, #210038, #0c0014

## Harmonies

- Complementary: #a3ff61
- Analogous: #6e61ff, #ff61f2
- Triadic: #ffbd61, #61ffbd
- Split-complementary: #f2ff61, #61ff6e
- Tetradic: #ff6e61, #a3ff61, #61f2ff

## Colors that go with #bd61ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #bd61ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #bd61ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd61ff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #bd61ff: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd61ff in two real palettes: monday.com's brand system and Mastodon hosted on mastodon.social's brand system, as the lead colour. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bd61ff in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Bronze** #cd7f32 [harmony: triadic] — Bronze completes a triad with #bd61ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #bd61ff in Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #aa33ff (4.54:1); AA: background → #262626 (4.55:1); AAA: text → #8000db (7.14:1)
- On black (#000000): 6.32:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c370ff (7.08:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 1.922) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd61ff-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd61ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.