# #bd5dda

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd5dda`
- RGB: rgb(189, 93, 218)
- HSL: hsl(286, 63%, 61%)
- OKLCH: oklch(0.643 0.199 317.7)
- Relative luminance: 0.2371
- Nearest named color: mediumorchid (#ba55d3, Δ 1.882) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd5dda

## Tints & shades

- Tints (toward white): #c46ede, #c97ae1, #d08be5, #d69be8, #ddacec, #e2b8ef, #e9c9f3, #f0daf7, #f5e6f9, #fcf7fd
- Shades (toward black): #b344d5, #aa2fd0, #962ab7, #81249e, #701f89, #5c1970, #481457, #330e3e, #22092a, #0e0411

## Harmonies

- Complementary: #7ada5d
- Analogous: #7e5dda, #da5db9
- Triadic: #dabd5d, #5ddabd
- Split-complementary: #b9da5d, #5dda7e
- Tetradic: #da7e5d, #7ada5d, #5db9da

## Colors that go with #bd5dda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd5dda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd5dda: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bd5dda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd5dda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Taupe** #483c32 [pool] — Taupe is paired with #bd5dda in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bd5dda in ClickUp's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd5dda: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bd5dda in Obsidian's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b140d4 (4.61:1); AA: background → #1f1f1f (4.51:1); AAA: text → #8c27aa (7.03:1)
- On black (#000000): 5.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c776e0 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd5dda-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd5dda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.