# #bd52ef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd52ef`
- RGB: rgb(189, 82, 239)
- HSL: hsl(281, 83%, 63%)
- OKLCH: oklch(0.643 0.234 313.1)
- Relative luminance: 0.2309
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 2.923) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd52ef

## Tints & shades

- Tints (toward white): #c465f1, #ca73f2, #d186f4, #d694f5, #dda6f7, #e3b4f8, #eac7fa, #efd5fb, #f6e8fd, #fbf6fe
- Shades (toward black): #b336ec, #a81aea, #9614d2, #8211b6, #710f9f, #5d0c83, #490a67, #35074b, #21042f, #0d0213

## Harmonies

- Complementary: #84ef52
- Analogous: #6f52ef, #ef52d2
- Triadic: #efbd52, #52efbd
- Split-complementary: #d2ef52, #52ef6f
- Tetradic: #ef6f52, #84ef52, #52d2ef

## Colors that go with #bd52ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd52ef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd52ef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bd52ef: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #bd52ef: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #bd52ef in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #bd52ef — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bd52ef in ClickUp's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd52ef: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b336ec (4.51:1); AA: background → #1c1c1c (4.56:1); AAA: text → #8c12c4 (7:1)
- On black (#000000): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ca73f2 (7.25:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd52ef-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd52ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
