# #bd52da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd52da`
- RGB: rgb(189, 82, 218)
- HSL: hsl(287, 65%, 59%)
- OKLCH: oklch(0.63 0.215 318.5)
- Relative luminance: 0.2192
- Nearest named color: mediumorchid (#ba55d3, Δ 1.31) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd52da

## Tints & shades

- Tints (toward white): #c363de, #ca74e2, #d085e5, #d796e9, #dda7ec, #e2b3ef, #e8c4f3, #efd5f6, #f5e6fa, #fcf7fd
- Shades (toward black): #b53dd6, #a72bca, #9626b5, #81219c, #701d87, #5b176d, #491358, #340d3f, #23092a, #0e0411

## Harmonies

- Complementary: #70da52
- Analogous: #7952da, #da52b4
- Triadic: #dabd52, #52dabd
- Split-complementary: #b4da52, #52da79
- Tetradic: #da7952, #70da52, #52b4da

## Colors that go with #bd52da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd52da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd52da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd52da: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bd52da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd52da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #bd52da in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bd52da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Dark Cyan** #008b8b [pool] — Designers have shipped Dark Cyan with #bd52da: Peacock, as the lead colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.9:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b53dd6 (4.56:1); AA: background → #171717 (4.6:1); AAA: text → #8c24a8 (7.16:1)
- On black (#000000): 5.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ca74e2 (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd52da-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd52da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.