# #bd4dd1

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd4dd1`
- RGB: rgb(189, 77, 209)
- HSL: hsl(291, 59%, 56%)
- OKLCH: oklch(0.619 0.213 321.3)
- Relative luminance: 0.2073
- Nearest named color: mediumorchid (#ba55d3, Δ 1.464) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, modern
- Page: https://brandsweets.com/colors/bd4dd1

## Tints & shades

- Tints (toward white): #c35dd5, #c96dd9, #d181df, #d792e3, #dda2e7, #e3b2eb, #e9c2ef, #f0d6f5, #f6e7f9, #fcf7fd
- Shades (toward black): #b638cc, #a630bb, #902aa2, #7e258e, #6c1f7a, #5a1a65, #481551, #320f39, #200924, #0e0410

## Harmonies

- Complementary: #60d14d
- Analogous: #7b4dd1, #d14da3
- Triadic: #d1bd4d, #4dd1bd
- Split-complementary: #a3d14d, #4dd17b
- Tetradic: #d17b4d, #60d14d, #4da3d1

## Colors that go with #bd4dd1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd4dd1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd4dd1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd4dd1: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd4dd1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bd4dd1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bd4dd1 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bd4dd1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #bd4dd1 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b73ccd (4.62:1); AA: background → #141414 (4.51:1); AAA: text → #8d299e (7.13:1)
- On black (#000000): 5.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cc75db (7.13:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd4dd1-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd4dd1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.