# #bd49e4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd49e4`
- RGB: rgb(189, 73, 228)
- HSL: hsl(285, 74%, 59%)
- OKLCH: oklch(0.626 0.235 316.3)
- Relative luminance: 0.2119
- Nearest named color: mediumorchid (#ba55d3, Δ 3.46) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd49e4

## Tints & shades

- Tints (toward white): #c45be6, #ca6de9, #d07eec, #d790ee, #dda2f1, #e2aff3, #e9c1f6, #efd3f8, #f5e4fb, #fcf6fe
- Shades (toward black): #b533e1, #a820d5, #961dbf, #8119a4, #70158e, #5b1173, #490e5d, #340a43, #23072c, #0e0312

## Harmonies

- Complementary: #70e449
- Analogous: #7049e4, #e449bd
- Triadic: #e4bd49, #49e4bd
- Split-complementary: #bde449, #49e470
- Tetradic: #e47049, #70e449, #49bde4

## Colors that go with #bd49e4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd49e4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #bd49e4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd49e4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd49e4: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd49e4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #bd49e4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Taupe** #483c32 [pool] — Taupe is paired with #bd49e4 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bd49e4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b737e1 (4.52:1); AA: background → #141414 (4.59:1); AAA: text → #8c1bb1 (7.22:1)
- On black (#000000): 5.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cc71ea (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd49e4-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd49e4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.