# #bd48db

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd48db`
- RGB: rgb(189, 72, 219)
- HSL: hsl(288, 67%, 57%)
- OKLCH: oklch(0.619 0.228 318.7)
- Relative luminance: 0.2057
- Nearest named color: mediumorchid (#ba55d3, Δ 2.678) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd48db

## Tints & shades

- Tints (toward white): #c459de, #ca6ae2, #d07be5, #d68ce8, #dda1ec, #e4b2f0, #eac3f3, #f0d4f7, #f6e5fa, #fcf6fd
- Shades (toward black): #b633d7, #a427c4, #9323af, #811e99, #6f1a84, #59156a, #481155, #360d40, #200826, #0e0311

## Harmonies

- Complementary: #65db48
- Analogous: #7448db, #db48af
- Triadic: #dbbd48, #48dbbd
- Split-complementary: #afdb48, #48db74
- Tetradic: #db7448, #65db48, #48afdb

## Colors that go with #bd48db

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd48db on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bd48db: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd48db: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd48db: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd48db: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #bd48db's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Taupe** #483c32 [pool] — Taupe is paired with #bd48db in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bd48db — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b737d7 (4.62:1); AA: background → #121212 (4.56:1); AAA: text → #8f22aa (7.05:1)
- On black (#000000): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cd72e3 (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd48db-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd48db" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.