# #bd478c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd478c`
- RGB: rgb(189, 71, 140)
- HSL: hsl(325, 47%, 51%)
- OKLCH: oklch(0.578 0.168 347.5)
- Relative luminance: 0.1722
- Nearest named color: Fandango (#b53389, Δ 4.025) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/bd478c

## Tints & shades

- Tints (toward white): #c45a98, #c969a1, #d07cad, #d68fb8, #dda1c4, #e3b0ce, #e9c3d9, #f0d6e5, #f6e5ef, #fcf8fa
- Shades (toward black): #ac3e7e, #9d3973, #8b3266, #782b58, #69264d, #561f3f, #431831, #311224, #220c19, #0f050b

## Harmonies

- Complementary: #47bd78
- Analogous: #b347bd, #bd4751
- Triadic: #8cbd47, #478cbd
- Split-complementary: #51bd47, #47bdb3
- Tetradic: #bdb347, #47bd78, #4751bd

## Colors that go with #bd478c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #bd478c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd478c: 4 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bd478c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bd478c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #bd478c in 3 real palettes, including The Ordinary's brand system and Redfin's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bd478c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bd478c in two real palettes: Klarna US's brand system and Gemstone, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #bd478c in two real palettes: DuckDuckGo's brand system and Sourcegraph's brand system, as the accent. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #92356b (7.13:1)
- On black (#000000): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #be4b8e (4.59:1); AA: background → #fafafa (4.53:1); AAA: text → #d07cad (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd478c-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd478c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.