# #bd41d2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd41d2`
- RGB: rgb(189, 65, 210)
- HSL: hsl(291, 62%, 54%)
- OKLCH: oklch(0.607 0.229 321.5)
- Relative luminance: 0.1925
- Nearest named color: mediumorchid (#ba55d3, Δ 3.357) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd41d2

## Tints & shades

- Tints (toward white): #c251d6, #ca66db, #cf77df, #d78be4, #dc9ce8, #e2acec, #e9c1f0, #efd2f4, #f6e6f9, #fcf7fd
- Shades (toward black): #b32fca, #a12bb6, #8f26a1, #7c218c, #6a1c78, #581763, #45124e, #330e3a, #210925, #0f0411

## Harmonies

- Complementary: #57d241
- Analogous: #7441d2, #d241a0
- Triadic: #d2bd41, #41d2bd
- Split-complementary: #a0d241, #41d274
- Tetradic: #d27441, #57d241, #41a0d2

## Colors that go with #bd41d2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bd41d2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bd41d2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd41d2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd41d2: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd41d2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #bd41d2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bd41d2 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bd41d2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ba39d0 (4.58:1); AA: background → #0a0a0a (4.57:1); AAA: text → #8f26a1 (7.1:1)
- On black (#000000): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ce73de (7.13:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd41d2-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd41d2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.