# #bd3d99

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd3d99`
- RGB: rgb(189, 61, 153)
- HSL: hsl(317, 51%, 49%)
- OKLCH: oklch(0.573 0.19 340.9)
- Relative luminance: 0.1646
- Nearest named color: Fandango (#b53389, Δ 3.159) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/bd3d99

## Tints & shades

- Tints (toward white): #c64ea4, #cc61ae, #d274b7, #d888c1, #df9bcb, #e4aad3, #eabedd, #f0d1e7, #f6e4f1, #fdf7fb
- Shades (toward black): #ad388c, #9a327d, #8b2d70, #772761, #682254, #551b44, #451638, #321028, #230b1c, #0f050c

## Harmonies

- Complementary: #3dbd61
- Analogous: #a13dbd, #bd3d59
- Triadic: #99bd3d, #3d99bd
- Split-complementary: #59bd3d, #3dbda1
- Tetradic: #bda13d, #3dbd61, #3d59bd

## Colors that go with #bd3d99

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #bd3d99 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd3d99: 4 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bd3d99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bd3d99: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bd3d99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #bd3d99's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #bd3d99, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bd3d99 in two real palettes: Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #922f76 (7.27:1)
- On black (#000000): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c2429e (4.57:1); AA: background → #f7f7f7 (4.57:1); AAA: text → #d378b9 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd3d99-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd3d99" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.