# #bd328a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd328a`
- RGB: rgb(189, 50, 138)
- HSL: hsl(322, 58%, 47%)
- OKLCH: oklch(0.556 0.194 346.5)
- Relative luminance: 0.1493
- Nearest named color: Fandango (#b53389, Δ 1.57) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/bd328a

## Tints & shades

- Tints (toward white): #cc3e98, #d152a2, #d666ad, #dc7ab8, #e292c5, #e7a6d0, #edbbda, #f2cfe5, #f8e3f0, #fdf7fb
- Shades (toward black): #ad2e7f, #992970, #892464, #792058, #691c4d, #55163e, #441232, #340e26, #200918, #10040c

## Harmonies

- Complementary: #32bd65
- Analogous: #ab32bd, #bd3245
- Triadic: #8abd32, #328abd
- Split-complementary: #45bd32, #32bdab
- Tetradic: #bdab32, #32bd65, #3245bd

## Colors that go with #bd328a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd328a: 4 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #bd328a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #bd328a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #bd328a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bd328a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bd328a in two real palettes: Gemstone and Klarna US's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #bd328a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #bd328a, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #992970 (7.23:1)
- On black (#000000): 3.99:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cb3a95 (4.58:1); AA: background → #f0f0f0 (4.62:1); AAA: text → #da72b4 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd328a-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd328a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.