# #bd2bd4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd2bd4`
- RGB: rgb(189, 43, 212)
- HSL: hsl(292, 66%, 50%)
- OKLCH: oklch(0.591 0.253 321.6)
- Relative luminance: 0.173
- Nearest named color: Awkward Purple (#d208cc, Δ 4.482) — https://brandsweets.com/colors/awkward-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd2bd4

## Tints & shades

- Tints (toward white): #c441d8, #ca56dc, #d067e0, #d67ce4, #dd91e8, #e3a6ed, #eabbf1, #efccf5, #f6e1f9, #fcf7fd
- Shades (toward black): #aa27be, #9b24ae, #881f98, #791c87, #661772, #53135d, #44104c, #310b37, #220826, #0f0311

## Harmonies

- Complementary: #42d42b
- Analogous: #692bd4, #d42b96
- Triadic: #d4bd2b, #2bd4bd
- Split-complementary: #96d42b, #2bd469
- Tetradic: #d4692b, #42d42b, #2b96d4

## Colors that go with #bd2bd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #bd2bd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd2bd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd2bd4: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #bd2bd4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd2bd4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #bd2bd4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #bd2bd4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bd2bd4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9021a1 (7.2:1)
- On black (#000000): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf30d5 (4.6:1); AA: background → #fafafa (4.51:1); AAA: text → #d26fe2 (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd2bd4-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd2bd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.