# #bd2bc5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd2bc5`
- RGB: rgb(189, 43, 197)
- HSL: hsl(297, 64%, 47%)
- OKLCH: oklch(0.581 0.241 325.8)
- Relative luminance: 0.1658
- Nearest named color: Explosive Purple (#cc11bb, Δ 3.555) — https://brandsweets.com/colors/explosive-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd2bc5

## Tints & shades

- Tints (toward white): #cb36d3, #d14bd8, #d660dc, #db75e1, #e28ee6, #e7a3eb, #edb8ef, #f2cdf4, #f7e2f9, #fdf7fd
- Shades (toward black): #ad27b4, #99239f, #891f8e, #791c7d, #68186d, #541358, #441047, #340c36, #200721, #100411

## Harmonies

- Complementary: #33c52b
- Analogous: #702bc5, #c52b80
- Triadic: #c5bd2b, #2bc5bd
- Split-complementary: #80c52b, #2bc570
- Tetradic: #c5702b, #33c52b, #2b80c5

## Colors that go with #bd2bc5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #bd2bc5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bd2bc5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd2bc5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd2bc5: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd2bc5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #bd2bc5's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Crimson** #dc143c [pool] — Crimson is paired with #bd2bc5 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bd2bc5: JetBrains's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #95229b (7.05:1)
- On black (#000000): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c52dcd (4.63:1); AA: background → #f7f7f7 (4.54:1); AAA: text → #d96ddf (7.2:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.495) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd2bc5-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd2bc5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.