# #bd2bbf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd2bbf`
- RGB: rgb(189, 43, 191)
- HSL: hsl(299, 63%, 46%)
- OKLCH: oklch(0.578 0.237 327.5)
- Relative luminance: 0.1631
- Nearest named color: Explosive Purple (#cc11bb, Δ 3.223) — https://brandsweets.com/colors/explosive-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd2bbf

## Tints & shades

- Tints (toward white): #ce33d1, #d348d5, #d961db, #de76e0, #e38be5, #e89fe9, #edb4ee, #f3cdf4, #f8e2f8, #fdf7fd
- Shades (toward black): #ac28af, #9c249e, #871f89, #771b79, #671868, #561457, #461047, #310b32, #210821, #100411

## Harmonies

- Complementary: #2ebf2b
- Analogous: #732bbf, #bf2b78
- Triadic: #bfbd2b, #2bbfbd
- Split-complementary: #78bf2b, #2bbf73
- Tetradic: #bf732b, #2ebf2b, #2b78bf

## Colors that go with #bd2bbf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #bd2bbf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bd2bbf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd2bbf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd2bbf: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd2bbf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #bd2bbf in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bd2bbf: JetBrains's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/dodgerblue
- **Indigo** #4b0082 [pool] — Indigo shows up next to #bd2bbf in Taco Bell's brand system, as the lead colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/indigo

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #942296 (7.17:1)
- On black (#000000): 4.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c52dc8 (4.58:1); AA: background → #f5f5f5 (4.52:1); AAA: text → #db69dd (7.08:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.705) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd2bbf-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd2bbf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.