# #bd22ce

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd22ce`
- RGB: rgb(189, 34, 206)
- HSL: hsl(294, 72%, 47%)
- OKLCH: oklch(0.582 0.255 323.4)
- Relative luminance: 0.1642
- Nearest named color: Awkward Purple (#d208cc, Δ 4.128) — https://brandsweets.com/colors/awkward-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bd22ce

## Tints & shades

- Tints (toward white): #cb2cdd, #d142e0, #d658e4, #db6ee7, #e289ec, #e79fef, #edb4f3, #f2caf6, #f7e0fa, #fdf6fe
- Shades (toward black): #ad1fbd, #991ba7, #891895, #791584, #681372, #540f5c, #440c4b, #340939, #200623, #100312

## Harmonies

- Complementary: #33ce22
- Analogous: #6722ce, #ce2289
- Triadic: #cebd22, #22cebd
- Split-complementary: #89ce22, #22ce67
- Tetradic: #ce6722, #33ce22, #2289ce

## Colors that go with #bd22ce

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #bd22ce on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bd22ce: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd22ce: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd22ce: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd22ce: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #bd22ce's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #bd22ce's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Crimson** #dc143c [pool] — Crimson is paired with #bd22ce in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #951aa2 (7.12:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c523d7 (4.6:1); AA: background → #f7f7f7 (4.58:1); AAA: text → #da6ae7 (7.2:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.875) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd22ce-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd22ce" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.