# #bd0aa2

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd0aa2`
- RGB: rgb(189, 10, 162)
- HSL: hsl(309, 90%, 39%)
- OKLCH: oklch(0.547 0.237 336.6)
- Relative luminance: 0.1364
- Nearest named color: Jealous Jellyfish (#bb0099, Δ 1.461) — https://brandsweets.com/colors/jealous-jellyfish
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/bd0aa2

## Tints & shades

- Tints (toward white): #da0bbb, #f312d1, #f42fd6, #f64cdc, #f769e2, #f881e6, #fa9eec, #fbbbf2, #fdd8f7, #fef5fd
- Shades (toward black): #ae0996, #9b0885, #8d0779, #790668, #6b065b, #57054b, #49043e, #35032e, #270221, #130111

## Harmonies

- Complementary: #0abd25
- Analogous: #7e0abd, #bd0a49
- Triadic: #a2bd0a, #0aa2bd
- Split-complementary: #49bd0a, #0abd7e
- Tetradic: #bd7e0a, #0abd25, #0a49bd

## Colors that go with #bd0aa2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #bd0aa2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bd0aa2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #bd0aa2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bd0aa2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #bd0aa2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd0aa2: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #bd0aa2, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #bd0aa2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a00889 (7.26:1)
- On black (#000000): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d50bb7 (4.56:1); AA: background → #e6e6e6 (4.51:1); AAA: text → #f651dd (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd0aa2-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd0aa2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.