# #bc9738

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bc9738`
- RGB: rgb(188, 151, 56)
- HSL: hsl(43, 54%, 48%)
- OKLCH: oklch(0.693 0.119 87.1)
- Relative luminance: 0.3311
- Nearest named color: Faint Gold (#b59410, Δ 2.54) — https://brandsweets.com/colors/faint-gold
- Moods: warm
- Page: https://brandsweets.com/colors/bc9738

## Tints & shades

- Tints (toward white): #c8a346, #cead5a, #d4b76e, #d9c081, #dfca95, #e5d4a9, #ebdebc, #f1e8d0, #f7f1e4, #fdfbf7
- Shades (toward black): #ad8a34, #997b2e, #896e29, #765e23, #66521e, #56451a, #433514, #33290f, #1f1909, #100d05

## Harmonies

- Complementary: #385ebc
- Analogous: #bc5538, #a0bc38
- Triadic: #38bc97, #9738bc
- Split-complementary: #38a0bc, #5538bc
- Tetradic: #38bc55, #385ebc, #bc38a0

## Colors that go with #bc9738

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bc9738: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Puma (https://brandsweets.com/colors/brands/puma-com), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #bc9738 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #bc9738 in 4 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #bc9738: 4 real palettes, including Estate and Paper & Pine, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #bc9738, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #bc9738 in 7 real palettes, including Cider and Olive Grove, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bc9738: 6 real palettes, including Guinness's brand system and Open House, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bc9738: 5 real palettes, including Liquid Death's brand system and Opensea's brand system, as the supporting colour. Seen in: Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Spline (https://brandsweets.com/colors/brands/spline-design), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d712a (4.64:1); AA: background → #333333 (4.59:1); AAA: text → #6a5520 (7.16:1); AAA: background → #0d0d0d (7.05:1)
- On black (#000000): 7.62:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bc9738-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bc9738" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.