# #bc77df

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bc77df`
- RGB: rgb(188, 119, 223)
- HSL: hsl(280, 62%, 67%)
- OKLCH: oklch(0.682 0.163 313.4)
- Relative luminance: 0.2921
- Nearest named color: Lavender (#b56edc, Δ 2.469) — https://brandsweets.com/colors/lavender-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bc77df

## Tints & shades

- Tints (toward white): #c283e2, #c88fe5, #ce9ce8, #d5a8eb, #ddb9ef, #e3c5f1, #e9d2f4, #efdef7, #f5eafa, #fbf7fd
- Shades (toward black): #b05ed9, #a241d2, #942fc6, #8129ae, #6f2395, #591c78, #47165f, #341046, #1f0a29, #0c0411

## Harmonies

- Complementary: #99df77
- Analogous: #8877df, #df77ce
- Triadic: #dfbc77, #77dfbc
- Split-complementary: #cedf77, #77df88
- Tetradic: #df8877, #99df77, #77cedf

## Colors that go with #bc77df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #bc77df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #bc77df in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bc77df: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bc77df in 3 real palettes, including Obsidian's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bc77df in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bc77df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #bc77df, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #bc77df's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a649d4 (4.64:1); AA: background → #2b2b2b (4.61:1); AAA: text → #842ab2 (7.11:1)
- On black (#000000): 6.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #be7be0 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bc77df-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bc77df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.