# #bc73c4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bc73c4`
- RGB: rgb(188, 115, 196)
- HSL: hsl(294, 41%, 61%)
- OKLCH: oklch(0.663 0.141 323.4)
- Relative luminance: 0.2694
- Nearest named color: Lavendless (#b86fc2, Δ 1.224) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/bc73c4

## Tints & shades

- Tints (toward white): #c381ca, #c88ccf, #cf9ad5, #d6a9db, #ddb7e1, #e2c2e5, #e9d0eb, #f0dff1, #f5e9f6, #fcf8fc
- Shades (toward black): #b25dbb, #a94bb4, #95429e, #813989, #703277, #5b2961, #47204c, #331736, #220f24, #0e060e

## Harmonies

- Complementary: #7bc473
- Analogous: #9373c4, #c473a4
- Triadic: #c4bc73, #73c4bc
- Split-complementary: #a4c473, #73c493
- Tetradic: #c49373, #7bc473, #73a4c4

## Colors that go with #bc73c4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #bc73c4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bc73c4 in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bc73c4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #bc73c4: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #bc73c4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bc73c4 in two real palettes: Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bc73c4 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Amber** #ffbf00 [pool] — Amber is paired with #bc73c4 in Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab4fb5 (4.65:1); AA: background → #262626 (4.6:1); AAA: text → #843b8c (7.03:1)
- On black (#000000): 6.39:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c17ec9 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bc73c4-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bc73c4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.