# #bc49d0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bc49d0`
- RGB: rgb(188, 73, 208)
- HSL: hsl(291, 59%, 55%)
- OKLCH: oklch(0.613 0.217 321.4)
- Relative luminance: 0.2001
- Nearest named color: mediumorchid (#ba55d3, Δ 2.11) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, modern
- Page: https://brandsweets.com/colors/bc49d0

## Tints & shades

- Tints (toward white): #c259d4, #c96dd9, #cf7dde, #d58de2, #dda2e7, #e3b2eb, #e9c2ef, #efd2f3, #f6e7f9, #fcf7fd
- Shades (toward black): #b434cb, #a22fb6, #902aa2, #7e258e, #6c1f7a, #561961, #44144d, #320f39, #200924, #0e0410

## Harmonies

- Complementary: #5dd049
- Analogous: #7849d0, #d049a1
- Triadic: #d0bc49, #49d0bc
- Split-complementary: #a1d049, #49d078
- Tetradic: #d07849, #5dd049, #49a1d0

## Colors that go with #bc49d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #bc49d0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bc49d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bc49d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bc49d0: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bc49d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #bc49d0 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #bc49d0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #bc49d0 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b73ccd (4.62:1); AA: background → #0f0f0f (4.57:1); AAA: text → #8d299e (7.13:1)
- On black (#000000): 5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cc75db (7.13:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bc49d0-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bc49d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.