# #bc019d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bc019d`
- RGB: rgb(188, 1, 157)
- HSL: hsl(310, 99%, 37%)
- OKLCH: oklch(0.54 0.237 337.9)
- Relative luminance: 0.1315
- Nearest named color: Jealous Jellyfish (#bb0099, Δ 0.642) — https://brandsweets.com/colors/jealous-jellyfish
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/bc019d

## Tints & shades

- Tints (toward white): #da01b6, #f901cf, #fe1bd8, #fe39dd, #fe5de3, #fe7be8, #fe9aee, #ffb8f3, #ffd6f8, #fff5fd
- Shades (toward black): #ad0190, #98017f, #890172, #7a0166, #6b0159, #560048, #47003b, #38002f, #24001e, #140011

## Harmonies

- Complementary: #01bc20
- Analogous: #7d01bc, #bc013f
- Triadic: #9dbc01, #019dbc
- Split-complementary: #3fbc01, #01bc7d
- Tetradic: #bc7d01, #01bc20, #013fbc

## Colors that go with #bc019d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #bc019d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bc019d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bc019d: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #bc019d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bc019d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #bc019d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #bc019d, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #bc019d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a20187 (7.27:1)
- On black (#000000): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da01b6 (4.66:1); AA: background → #e3e3e3 (4.51:1); AAA: text → #fe43df (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bc019d-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bc019d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.