# #bbe740

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bbe740`
- RGB: rgb(187, 231, 64)
- HSL: hsl(76, 78%, 58%)
- OKLCH: oklch(0.867 0.192 123.5)
- Relative luminance: 0.6809
- Nearest named color: Inchworm (#b2ec5d, Δ 2.02) — https://brandsweets.com/colors/inchworm
- Moods: vivid
- Page: https://brandsweets.com/colors/bbe740

## Tints & shades

- Tints (toward white): #c1ea53, #c8ec65, #ceee77, #d5f089, #dbf39b, #e2f5ad, #e8f7bf, #eff9d2, #f5fce4, #fcfef6
- Shades (toward black): #b3e52a, #a3d51a, #92bf18, #7da314, #6c8d11, #5a760f, #465b0b, #344408, #1f2905, #0e1202

## Harmonies

- Complementary: #6d40e7
- Analogous: #e7c040, #67e740
- Triadic: #40bbe7, #e740bb
- Split-complementary: #4067e7, #c040e7
- Tetradic: #40e7c0, #6d40e7, #e74067

## Colors that go with #bbe740

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Robinhood's brand system and Binance's brand system put Blue beside #bbe740, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bbe740: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #bbe740 in 8 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Ferrari (https://brandsweets.com/colors/brands/ferrari-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bbe740: 5 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #bbe740 in 6 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #bbe740 in 7 real palettes, including Crayon Box and Citrus Grove, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Night Market and Crayon Box put Tomato beside #bbe740, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #bbe740 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #617f10 (4.61:1); AA: background → #5e5e5e (4.51:1); AAA: text → #495f0c (7.18:1); AAA: background → #404040 (7.22:1)
- On black (#000000): 14.62:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bbe740-b3bea2-4e6edf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bbe740" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.