# #bbbff7

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bbbff7`
- RGB: rgb(187, 191, 247)
- HSL: hsl(236, 79%, 85%)
- OKLCH: oklch(0.821 0.079 281.3)
- Relative luminance: 0.5454
- Nearest named color: Purple Illusion (#b8b8f8, Δ 1.966) — https://brandsweets.com/colors/purple-illusion
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/bbbff7

## Tints & shades

- Tints (toward white): #bfc3f8, #c8cbf9, #cdd0f9, #d1d4fa, #daddfb, #dfe1fb, #e4e5fc, #e8eafc, #f1f2fd, #f6f6fe
- Shades (toward black): #969cf3, #727aee, #4d57ea, #2835e6, #1824cd, #131da4, #0f1780, #0b105b, #060a37, #020312

## Harmonies

- Complementary: #f7f3bb
- Analogous: #bbddf7, #d5bbf7
- Triadic: #f7bbbf, #bff7bb
- Split-complementary: #f7d5bb, #ddf7bb
- Tetradic: #f7bbdd, #f7f3bb, #bbf7d5

## Colors that go with #bbbff7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bbbff7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #bbbff7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Max (https://brandsweets.com/colors/brands/max-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #bbbff7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Crimson** #dc143c [pool] — Crimson is paired with #bbbff7 in 4 real palettes, including JBL's brand system and Frost & Ember, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Cartier (https://brandsweets.com/colors/brands/cartier-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bbbff7: 4 real palettes, including Nikon's brand system and Victoria's Secret's brand system, as the supporting colour. Seen in: Nikon (https://brandsweets.com/colors/brands/nikon-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #bbbff7, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bbbff7 in 4 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #bbbff7: 4 real palettes, including Stone and Garden Wedding, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5b64ec (4.69:1); AA: background → #4f4f4f (4.64:1); AAA: text → #323ee7 (7.05:1); AAA: background → #333333 (7.16:1)
- On black (#000000): 11.91:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Beats** — accent #bfc5f7 (Δ 1.723) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Together AI** — accent #bdbbff (Δ 1.782) — https://brandsweets.com/colors/brands/together-ai

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bbbff7-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bbbff7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.