# #bb9bd4

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb9bd4`
- RGB: rgb(187, 155, 212)
- HSL: hsl(274, 40%, 72%)
- OKLCH: oklch(0.738 0.088 309.8)
- Relative luminance: 0.3876
- Nearest named color: Turnip Crown (#bb9ecd, Δ 1.476) — https://brandsweets.com/colors/turnip-crown
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/bb9bd4

## Tints & shades

- Tints (toward white): #c3a6d9, #c7addc, #cfb8e0, #d4bfe3, #dbc9e8, #e2d4ed, #e7dbf0, #eee6f4, #f3edf7, #faf8fc
- Shades (toward black): #ab82c9, #9a69bf, #8b54b6, #7945a1, #663a88, #532f6f, #402556, #301c40, #1e1127, #0b060e

## Harmonies

- Complementary: #b4d49b
- Analogous: #9f9bd4, #d49bd0
- Triadic: #d4bb9b, #9bd4bb
- Split-complementary: #d0d49b, #9bd49f
- Tetradic: #d49f9b, #b4d49b, #9bd0d4

## Colors that go with #bb9bd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bb9bd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #bb9bd4 in 4 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #bb9bd4: 4 real palettes, including Max's brand system and Calm's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bb9bd4: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Milk and First Snow put Midnight Blue beside #bb9bd4, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #bb9bd4: 5 real palettes, including Crypto.com's brand system and First Snow, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bb9bd4 in 6 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), 1password (https://brandsweets.com/colors/brands/1password-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #bb9bd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #925eba (4.63:1); AA: background → #3d3d3d (4.53:1); AAA: text → #73429a (7.06:1); AAA: background → #1c1c1c (7.1:1)
- On black (#000000): 8.75:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb9bd4-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb9bd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.