# #bb77b5

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb77b5`
- RGB: rgb(187, 119, 181)
- HSL: hsl(305, 33%, 60%)
- OKLCH: oklch(0.662 0.118 330)
- Relative luminance: 0.2709
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.845) — https://brandsweets.com/colors/berries-galore
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/bb77b5

## Tints & shades

- Tints (toward white): #c185bc, #c892c4, #cd9dc9, #d4aad1, #dbb8d8, #e2c5e0, #e9d3e7, #eedded, #f5ebf4, #fcf8fb
- Shades (toward black): #b063aa, #a6549f, #92498c, #81417c, #6d3768, #582c55, #472444, #331a31, #221121, #0e070d

## Harmonies

- Complementary: #77bb7d
- Analogous: #9f77bb, #bb7793
- Triadic: #b5bb77, #77b5bb
- Split-complementary: #93bb77, #77bb9f
- Tetradic: #bb9f77, #77bb7d, #7793bb

## Colors that go with #bb77b5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #bb77b5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #bb77b5 in 5 real palettes, including Dusk and Obsidian's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bb77b5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bb77b5 in 3 real palettes, including Obsidian's brand system and Ledger Dark, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bb77b5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Blush and Estate put Blush Pink beside #bb77b5, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/blush-pink
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #bb77b5: two real palettes: Terminal and Arctic, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bb77b5: two real palettes: Dusk and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #aa55a3 (4.63:1); AA: background → #262626 (4.63:1); AAA: text → #81417c (7.05:1)
- On black (#000000): 6.42:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c082bb (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb77b5-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb77b5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.