# #bb77a3

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb77a3`
- RGB: rgb(187, 119, 163)
- HSL: hsl(321, 33%, 60%)
- OKLCH: oklch(0.655 0.102 341.1)
- Relative luminance: 0.264
- Nearest named color: Fading Love (#c973a2, Δ 2.472) — https://brandsweets.com/colors/fading-love
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/bb77a3

## Tints & shades

- Tints (toward white): #c185ac, #c892b5, #cd9dbc, #d4aac6, #dbb8cf, #e2c5d8, #e9d3e1, #eedde8, #f5ebf1, #fcf8fa
- Shades (toward black): #b06395, #a65489, #924979, #81416a, #6d375a, #582c49, #47243b, #331a2a, #22111c, #0e070b

## Harmonies

- Complementary: #77bb8f
- Analogous: #b177bb, #bb7781
- Triadic: #a3bb77, #77a3bb
- Split-complementary: #81bb77, #77bbb1
- Tetradic: #bbb177, #77bb8f, #7781bb

## Colors that go with #bb77a3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bb77a3: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #bb77a3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bb77a3 in 15 real palettes, including Blush and Dusk, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk), Kiln (https://brandsweets.com/palettes/dark#kiln), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony, pool: split] — Olive Drab is a split-complement of #bb77a3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Copper** #b87333 [pool] — Designers have shipped Copper with #bb77a3: 3 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bb77a3 in 3 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Slate Gray** #708090 [pool] — 3 real palettes, including Graphite and Clay & Linen put Slate Gray beside #bb77a3, as the supporting colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/slategray
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #bb77a3: 3 real palettes, including Oatmeal and Resort, as the accent. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Resort (https://brandsweets.com/palettes/light#resort), Anthropic (https://brandsweets.com/colors/brands/anthropic). — https://brandsweets.com/colors/wheat

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab598e (4.61:1); AA: background → #262626 (4.53:1); AAA: text → #81416a (7.25:1)
- On black (#000000): 6.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c082aa (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb77a3-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb77a3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.