# #bb779a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb779a`
- RGB: rgb(187, 119, 154)
- HSL: hsl(329, 33%, 60%)
- OKLCH: oklch(0.651 0.096 347.9)
- Relative luminance: 0.2609
- Nearest named color: Fading Love (#c973a2, Δ 2.908) — https://brandsweets.com/colors/fading-love
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/bb779a

## Tints & shades

- Tints (toward white): #c185a4, #c892ae, #cd9db6, #d4aac0, #dbb8ca, #e2c5d4, #e9d3de, #eedde6, #f5ebf0, #fcf8fa
- Shades (toward black): #b0638b, #a6547e, #92496f, #814162, #6d3752, #582c43, #472436, #331a27, #22111a, #0e070a

## Harmonies

- Complementary: #77bb98
- Analogous: #ba77bb, #bb7778
- Triadic: #9abb77, #779abb
- Split-complementary: #78bb77, #77bbba
- Tetradic: #bbba77, #77bb98, #7778bb

## Colors that go with #bb779a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bb779a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #bb779a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Tan** #d2b48c [pool] — Tan is paired with #bb779a in 4 real palettes, including Sepia Mono and Clean Beauty, as the accent. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #bb779a in 18 real palettes, including Blush and Kiln, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Kiln (https://brandsweets.com/palettes/dark#kiln), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #bb779a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #bb779a: 3 real palettes, including Atelier and Dusk, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bb779a: 3 real palettes, including Studio Grey and Spline's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Spline (https://brandsweets.com/colors/brands/spline-design), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bb779a in 3 real palettes, including Scale AI's brand system and Ledger Dark, as the lead colour. Seen in: Scale AI (https://brandsweets.com/colors/brands/scale-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad5c86 (4.51:1); AA: background → #242424 (4.6:1); AAA: text → #844365 (7.07:1)
- On black (#000000): 6.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c185a4 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb779a-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb779a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.