# #bb5d97

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb5d97`
- RGB: rgb(187, 93, 151)
- HSL: hsl(323, 41%, 55%)
- OKLCH: oklch(0.609 0.139 344.1)
- Relative luminance: 0.2063
- Nearest named color: Flirty Rose (#d65e93, Δ 5.108) — https://brandsweets.com/colors/flirty-rose
- Moods: warm
- Page: https://brandsweets.com/colors/bb5d97

## Tints & shades

- Tints (toward white): #c16ca0, #c97eac, #cf8cb5, #d59abe, #dcacca, #e2bbd3, #e8c9dc, #eed7e6, #f6e9f1, #fcf8fa
- Shades (toward black): #b44b8c, #a2447e, #903c70, #7e3562, #6c2d54, #562443, #441d35, #321527, #200e19, #0e060b

## Harmonies

- Complementary: #5dbb81
- Analogous: #b05dbb, #bb5d68
- Triadic: #97bb5d, #5d97bb
- Split-complementary: #68bb5d, #5dbbb0
- Tetradic: #bbb05d, #5dbb81, #5d68bb

## Colors that go with #bb5d97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #bb5d97 in 4 real palettes, including Dunkin''s brand system and Zed's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #bb5d97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #bb5d97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bb5d97 in 3 real palettes, including Ubisoft's brand system and Zed's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bb5d97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #bb5d97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [pool] — Plum shows up next to #bb5d97 in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Steel Blue** #4682b4 [harmony: triadic] — Steel Blue completes a triad with #bb5d97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b75290 (4.54:1); AA: background → #121212 (4.57:1); AAA: text → #8c3b6d (7.09:1)
- On black (#000000): 5.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c97eac (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb5d97-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb5d97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.