# #bb4530

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb4530`
- RGB: rgb(187, 69, 48)
- HSL: hsl(9, 59%, 46%)
- OKLCH: oklch(0.549 0.157 32.3)
- Relative luminance: 0.1503
- Nearest named color: Rust (#b7410e, Δ 2.539) — https://brandsweets.com/colors/rust
- Moods: warm
- Page: https://brandsweets.com/colors/bb4530

## Tints & shades

- Tints (toward white): #cc4e38, #d1604d, #d77665, #dc8879, #e29a8d, #e7aca2, #ecbeb6, #f2d4ce, #f8e6e3, #fdf8f7
- Shades (toward black): #aa3f2c, #9a3928, #863123, #762b1e, #65251a, #551f16, #451912, #31120d, #200c08, #100604

## Harmonies

- Complementary: #30a6bb
- Analogous: #bb3061, #bb8a30
- Triadic: #30bb45, #4530bb
- Split-complementary: #30bb8a, #3061bb
- Tetradic: #61bb30, #30a6bb, #8a30bb

## Colors that go with #bb4530

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #bb4530 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #bb4530 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #bb4530: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #bb4530 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #bb4530 in 6 real palettes, including Trailhead and Ember, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #bb4530, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #bb4530, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), LG (https://brandsweets.com/colors/brands/lg-com), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bb4530: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a3928 (7.02:1)
- On black (#000000): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cb4b34 (4.6:1); AA: background → #f0f0f0 (4.6:1); AAA: text → #d97d6d (7.1:1)

## Curated palettes containing it

- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb4530-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb4530" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.