# #bb3e89

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb3e89`
- RGB: rgb(187, 62, 137)
- HSL: hsl(324, 50%, 49%)
- OKLCH: oklch(0.564 0.178 347.3)
- Relative luminance: 0.1582
- Nearest named color: Fandango (#b53389, Δ 2.401) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/bb3e89

## Tints & shades

- Tints (toward white): #c44f95, #cb62a1, #d175ac, #d788b8, #de9cc3, #e3abcd, #e9bed8, #f0d1e3, #f6e4ef, #fcf7fa
- Shades (toward black): #ac397e, #993370, #8a2e65, #772857, #67224c, #541c3e, #451732, #321124, #220b19, #0f050b

## Harmonies

- Complementary: #3ebb70
- Analogous: #af3ebb, #bb3e4b
- Triadic: #89bb3e, #3e89bb
- Split-complementary: #4bbb3e, #3ebbaf
- Tetradic: #bbaf3e, #3ebb70, #3e4bbb

## Colors that go with #bb3e89

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #bb3e89's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bb3e89: 4 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #bb3e89 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bb3e89: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bb3e89: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #bb3e89 in two real palettes: Klarna US's brand system and Gemstone, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #bb3e89, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bb3e89 in two real palettes: Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #95326d (7.11:1)
- On black (#000000): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c24791 (4.6:1); AA: background → #f2f2f2 (4.51:1); AAA: text → #d279af (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb3e89-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb3e89" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.