# #bb116c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bb116c`
- RGB: rgb(187, 17, 108)
- HSL: hsl(328, 83%, 40%)
- OKLCH: oklch(0.521 0.205 356.5)
- Relative luminance: 0.1205
- Nearest named color: Aztec Warrior (#bb0066, Δ 1.042) — https://brandsweets.com/colors/aztec-warrior
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/bb116c

## Tints & shades

- Tints (toward white): #d7147c, #ea1f8b, #ec3697, #ef52a6, #f26eb4, #f48ac3, #f7a6d1, #f9bedd, #fcdaec, #fef6fa
- Shades (toward black): #a81061, #9a0e59, #870d4e, #790b46, #670a3b, #540830, #460728, #33051e, #250316, #13020b

## Harmonies

- Complementary: #11bb60
- Analogous: #b511bb, #bb1117
- Triadic: #6cbb11, #116cbb
- Split-complementary: #17bb11, #11bbb5
- Tetradic: #bbb511, #11bb60, #1117bb

## Colors that go with #bb116c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #bb116c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #bb116c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bb116c: 7 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #bb116c in 10 real palettes, including Dunkin''s brand system and AT&T's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AT&T (https://brandsweets.com/colors/brands/att-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com). — https://brandsweets.com/colors/taupe
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #bb116c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Midnight Blue** #191970 [pool] — 3 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #bb116c, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #bb116c in 3 real palettes, including Wise's brand system and Walgreens's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/red
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #bb116c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a81061 (7.21:1)
- On black (#000000): 3.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e01581 (4.59:1); AA: background → #dedede (4.58:1); AAA: text → #f165b0 (7.23:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bb116c-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bb116c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.