# #baa30d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#baa30d`
- RGB: rgb(186, 163, 13)
- HSL: hsl(52, 87%, 39%)
- OKLCH: oklch(0.714 0.146 98.9)
- Relative luminance: 0.3666
- Nearest named color: Countryside (#a4a404, Δ 3.394) — https://brandsweets.com/colors/countryside
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/baa30d

## Tints & shades

- Tints (toward white): #d7bc0f, #efd215, #f1d732, #f3dd4f, #f5e26b, #f6e783, #f8eda0, #faf2bc, #fcf8d9, #fefdf5
- Shades (toward black): #ac960c, #99860b, #8a790a, #776808, #695c07, #564b06, #483f05, #342e04, #262103, #131101

## Harmonies

- Complementary: #0d24ba
- Analogous: #ba4c0d, #7bba0d
- Triadic: #0dbaa3, #a30dba
- Split-complementary: #0d7bba, #4c0dba
- Tetradic: #0dba4c, #0d24ba, #ba0d7b

## Colors that go with #baa30d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #baa30d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: analogous] — Emerald Green is #baa30d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Peloton (https://brandsweets.com/colors/brands/peloton-com), Scale AI (https://brandsweets.com/colors/brands/scale-com). — https://brandsweets.com/colors/emerald-green
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #baa30d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 5 real palettes, including League of Legends's brand system and Lexus's brand system put Blue beside #baa30d, as the supporting colour. Seen in: League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Binance (https://brandsweets.com/colors/brands/binance-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #baa30d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #baa30d in 5 real palettes, including Olive Grove and Forest Floor, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Cider (https://brandsweets.com/palettes/warm#cider), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #baa30d: 6 real palettes, including Open House and Guinness's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Guinness (https://brandsweets.com/colors/brands/guinness-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #baa30d in 5 real palettes, including Fireside and Darkroom, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #867509 (4.6:1); AA: background → #383838 (4.65:1); AAA: text → #645807 (7.14:1); AAA: background → #171717 (7.11:1)
- On black (#000000): 8.33:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/baa30d-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#baa30d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.