# #ba77ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ba77ca`
- RGB: rgb(186, 119, 202)
- HSL: hsl(288, 44%, 63%)
- OKLCH: oklch(0.67 0.139 319.7)
- Relative luminance: 0.279
- Nearest named color: Lavendless (#b86fc2, Δ 2.047) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ba77ca

## Tints & shades

- Tints (toward white): #c186d0, #c791d4, #cea0da, #d4abde, #dbb9e4, #e1c4e8, #e8d3ee, #eedef2, #f6edf8, #fbf8fc
- Shades (toward black): #ae61c2, #a34bb9, #9140a5, #7e388f, #6e317d, #5a2867, #471f51, #34173b, #200e25, #0d060f

## Harmonies

- Complementary: #88ca77
- Analogous: #9077ca, #ca77b1
- Triadic: #caba77, #77caba
- Split-complementary: #b1ca77, #77ca90
- Tetradic: #ca9077, #88ca77, #77b1ca

## Colors that go with #ba77ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ba77ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #ba77ca in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #ba77ca in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ba77ca in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ba77ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #ba77ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #ba77ca, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #ba77ca: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a752bc (4.59:1); AA: background → #292929 (4.56:1); AAA: text → #813993 (7.14:1)
- On black (#000000): 6.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bd7ecd (7.03:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ba77ca-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ba77ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.