# #ba4d12

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ba4d12`
- RGB: rgb(186, 77, 18)
- HSL: hsl(21, 82%, 40%)
- OKLCH: oklch(0.556 0.155 43.5)
- Relative luminance: 0.1579
- Nearest named color: Bolognese (#bb4400, Δ 1.629) — https://brandsweets.com/colors/bolognese
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ba4d12

## Tints & shades

- Tints (toward white): #d55815, #e96620, #eb7637, #ee8953, #f19d6f, #f4b08b, #f6c3a7, #f9d3be, #fbe6da, #fef9f6
- Shades (toward black): #a74511, #993f0f, #87380d, #79320c, #662a0a, #542308, #461d07, #331505, #250f04, #130802

## Harmonies

- Complementary: #127fba
- Analogous: #ba122b, #baa112
- Triadic: #12ba4d, #4d12ba
- Split-complementary: #12baa1, #122bba
- Tetradic: #2bba12, #127fba, #a112ba

## Colors that go with #ba4d12

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #ba4d12's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Budweiser (https://brandsweets.com/colors/brands/budweiser-com), Huawei (https://brandsweets.com/colors/brands/huawei-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #ba4d12: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #ba4d12 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ba4d12 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ba4d12 in 6 real palettes, including Trailhead and Ember, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #ba4d12, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #ba4d12. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), LG (https://brandsweets.com/colors/brands/lg-com). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ba4d12: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #953e0f (7.06:1)
- On black (#000000): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c35113 (4.51:1); AA: background → #f2f2f2 (4.51:1); AAA: text → #eb7333 (7.03:1)

## Brands using this color

- **Semrush** — accent #ba4717 (Δ 1.308) — https://brandsweets.com/colors/brands/semrush-com

## Curated palettes containing it

- **Magazine Ochre** (editorial, warm, muted) — #b45309, #6b5b45, #0f766e, #f7f3ec, #1f1a14 — Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it. — tool: https://brandsweets.com/palettes/new/b45309-6b5b45-0f766e-f7f3ec-1f1a14 — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ba4d12-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ba4d12" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.