# #ba4ac4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ba4ac4`
- RGB: rgb(186, 74, 196)
- HSL: hsl(295, 51%, 53%)
- OKLCH: oklch(0.604 0.204 324.4)
- Relative luminance: 0.1932
- Nearest named color: Love Priestess (#bb55cc, Δ 2.228) — https://brandsweets.com/colors/love-priestess
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ba4ac4

## Tints & shades

- Tints (toward white): #c15dcb, #c76dd0, #cf80d6, #d48fdb, #dca3e1, #e2b2e6, #e9c5ec, #efd5f1, #f6e8f8, #fcf7fd
- Shades (toward black): #ae3cb9, #9c36a6, #8a2f92, #78297f, #692470, #571e5c, #451849, #331136, #210b23, #0f050f

## Harmonies

- Complementary: #54c44a
- Analogous: #7d4ac4, #c44a91
- Triadic: #c4ba4a, #4ac4ba
- Split-complementary: #91c44a, #4ac47d
- Tetradic: #c47d4a, #54c44a, #4a91c4

## Colors that go with #ba4ac4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ba4ac4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #ba4ac4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ba4ac4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ba4ac4: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ba4ac4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #ba4ac4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Plum** #dda0dd [pool] — Plum shows up next to #ba4ac4 in two real palettes: NYX Cosmetics's brand system and Semrush's brand system, as the supporting colour. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/plum
- **Taupe** #483c32 [pool] — Taupe is paired with #ba4ac4 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b742c2 (4.59:1); AA: background → #0d0d0d (4.5:1); AAA: text → #8a2f92 (7.24:1)
- On black (#000000): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cc78d3 (7.19:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ba4ac4-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ba4ac4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.