# #ba24bc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ba24bc`
- RGB: rgb(186, 36, 188)
- HSL: hsl(299, 68%, 44%)
- OKLCH: oklch(0.567 0.239 327.6)
- Relative luminance: 0.1533
- Nearest named color: Amora Purple (#bb22aa, Δ 2.822) — https://brandsweets.com/colors/amora-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/ba24bc

## Tints & shades

- Tints (toward white): #cf28d2, #d83eda, #dc54de, #e16de3, #e683e7, #ea98eb, #efb2f0, #f4c7f4, #f9e1f9, #fdf6fd
- Shades (toward black): #a921ab, #981d9a, #871a89, #761778, #651467, #551056, #440d45, #330a33, #220722, #110311

## Harmonies

- Complementary: #26bc24
- Analogous: #6e24bc, #bc2473
- Triadic: #bcba24, #24bcba
- Split-complementary: #73bc24, #24bc6e
- Tetradic: #bc6e24, #26bc24, #2473bc

## Colors that go with #ba24bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #ba24bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #ba24bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ba24bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ba24bc: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ba24bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #ba24bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #ba24bc in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Indigo** #4b0082 [pool] — Indigo shows up next to #ba24bc in Taco Bell's brand system, as the lead colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/indigo

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #981d9a (7.05:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c726c9 (4.55:1); AA: background → #f0f0f0 (4.53:1); AAA: text → #e065e2 (7.13:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.245) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ba24bc-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ba24bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.