# #b998cd

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b998cd`
- RGB: rgb(185, 152, 205)
- HSL: hsl(277, 35%, 70%)
- OKLCH: oklch(0.728 0.083 312.5)
- Relative luminance: 0.3718
- Nearest named color: Turnip Crown (#bb9ecd, Δ 1.632) — https://brandsweets.com/colors/turnip-crown
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/b998cd

## Tints & shades

- Tints (toward white): #c0a2d2, #c7acd7, #cbb3db, #d3bee0, #dac8e4, #e1d2e9, #e8ddee, #ece3f2, #f3eef7, #faf8fc
- Shades (toward black): #a880c2, #9a6bb8, #8a53ac, #794997, #663d7f, #533267, #422853, #2f1c3b, #1e1226, #0b070e

## Harmonies

- Complementary: #accd98
- Analogous: #9e98cd, #cd98c7
- Triadic: #cdb998, #98cdb9
- Split-complementary: #c7cd98, #98cd9e
- Tetradic: #cd9e98, #accd98, #98c7cd

## Colors that go with #b998cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b998cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b998cd: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b998cd in 5 real palettes, including Supabase's brand system and Obsidian's brand system, as the lead colour. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 6 real palettes, including First Snow and Lavender Milk put Midnight Blue beside #b998cd, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #b998cd: 5 real palettes, including Crypto.com's brand system and First Snow, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b998cd in 4 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 7 real palettes, including Graphite and Midnight Luxe put Slate Gray beside #b998cd, as the supporting colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Greige (https://brandsweets.com/palettes/neutral#greige), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/slategray
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #b998cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9361b3 (4.56:1); AA: background → #383838 (4.71:1); AAA: text → #71448d (7.21:1); AAA: background → #171717 (7.2:1)
- On black (#000000): 8.44:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b998cd-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b998cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.