# #b98ed2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b98ed2`
- RGB: rgb(185, 142, 210)
- HSL: hsl(278, 43%, 69%)
- OKLCH: oklch(0.711 0.107 312.6)
- Relative luminance: 0.3431
- Nearest named color: Fleur-De-Lis (#b090c7, Δ 2.332) — https://brandsweets.com/colors/fleur-de-lis
- Moods: cool, modern
- Page: https://brandsweets.com/colors/b98ed2

## Tints & shades

- Tints (toward white): #c099d6, #c7a4db, #cdafdf, #d4bae3, #dbc5e8, #dfcceb, #e6d7ef, #ede2f3, #f4edf8, #faf8fc
- Shades (toward black): #ab78c9, #9c5fbf, #8e49b6, #7a3f9d, #693687, #552c6d, #442358, #30193e, #1f1028, #0b060f

## Harmonies

- Complementary: #a7d28e
- Analogous: #978ed2, #d28ec9
- Triadic: #d2b98e, #8ed2b9
- Split-complementary: #c9d28e, #8ed297
- Tetradic: #d2978e, #a7d28e, #8ec9d2

## Colors that go with #b98ed2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #b98ed2 in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b98ed2: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b98ed2 in 4 real palettes, including Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including First Snow and Open House put Midnight Blue beside #b98ed2, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b98ed2 in 4 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Loom (https://brandsweets.com/colors/brands/loom-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #b98ed2 in 6 real palettes, including Obsidian's brand system and Dusk, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #b98ed2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #b98ed2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #995bbe (4.57:1); AA: background → #363636 (4.52:1); AAA: text → #773d99 (7.21:1); AAA: background → #121212 (7.01:1)
- On black (#000000): 7.86:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b98ed2-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b98ed2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.