# #b979aa

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b979aa`
- RGB: rgb(185, 121, 170)
- HSL: hsl(314, 31%, 60%)
- OKLCH: oklch(0.658 0.103 335.6)
- Relative luminance: 0.2689
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.681) — https://brandsweets.com/colors/berries-galore
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/b979aa

## Tints & shades

- Tints (toward white): #c087b2, #c794bb, #cc9ec1, #d3abca, #dab9d2, #e1c6db, #e8d4e3, #eddeea, #f4ebf2, #fbf8fb
- Shades (toward black): #ae659d, #a45692, #904c80, #7f4371, #6b385f, #572e4d, #46253e, #321a2d, #21121e, #0d070c

## Harmonies

- Complementary: #79b988
- Analogous: #a879b9, #b9798a
- Triadic: #aab979, #79aab9
- Split-complementary: #8ab979, #79b9a8
- Tetradic: #b9a879, #79b988, #798ab9

## Colors that go with #b979aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b979aa: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #b979aa in 9 real palettes, including Dusk and Blush, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), Kiln (https://brandsweets.com/palettes/dark#kiln), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #b979aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b979aa: 3 real palettes, including Dusk and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #b979aa in 3 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #b979aa in 3 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Plaid's brand system put Midnight Blue beside #b979aa, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Olive Drab** #6b8e23 [harmony, pool: split] — Olive Drab is a split-complement of #b979aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a95b97 (4.54:1); AA: background → #262626 (4.6:1); AAA: text → #7f4371 (7.13:1)
- On black (#000000): 6.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #be83b0 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b979aa-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b979aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.