# #b97474

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b97474`
- RGB: rgb(185, 116, 116)
- HSL: hsl(0, 33%, 59%)
- OKLCH: oklch(0.632 0.087 19.8)
- Relative luminance: 0.2407
- Nearest named color: Rose Gold (#b76e79, Δ 1.974) — https://brandsweets.com/colors/rose-gold
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/b97474

## Tints & shades

- Tints (toward white): #c08282, #c78f8f, #cd9d9d, #d4aaaa, #dbb8b8, #e0c2c2, #e7d0d0, #eedddd, #f5ebeb, #fcf8f8
- Shades (toward black): #b06363, #a35252, #924949, #7d3f3f, #6d3737, #582c2c, #472424, #331a1a, #221111, #0e0707

## Harmonies

- Complementary: #74b9b9
- Analogous: #b97496, #b99674
- Triadic: #74b974, #7474b9
- Split-complementary: #74b996, #7496b9
- Tetradic: #96b974, #74b9b9, #9674b9

## Colors that go with #b97474

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #b97474 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Estate (https://brandsweets.com/palettes/luxury#estate), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b97474: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Coffee Bar put Champagne beside #b97474, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #b97474 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Cider (https://brandsweets.com/palettes/warm#cider), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b97474: 6 real palettes, including Dusk and Guinness's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Postman (https://brandsweets.com/colors/brands/postman-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #b97474: 4 real palettes, including Notion's brand system and Spline's brand system, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Eggplant** #614051 [pool] — Eggplant shows up next to #b97474 in 4 real palettes, including Blush and Sepia Mono, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Bramble (https://brandsweets.com/palettes/muted#bramble), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #b97474: 4 real palettes, including Chipotle's brand system and Newsprint, as the lead colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.61:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af6060 (4.5:1); AA: background → #1f1f1f (4.56:1); AAA: text → #884444 (7.1:1)
- On black (#000000): 5.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c38888 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b97474-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b97474" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.