# #b950af

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b950af`
- RGB: rgb(185, 80, 175)
- HSL: hsl(306, 43%, 52%)
- OKLCH: oklch(0.599 0.177 331.3)
- Relative luminance: 0.1915
- Nearest named color: Love Priestess (#bb55cc, Δ 4.38) — https://brandsweets.com/colors/love-priestess
- Moods: warm
- Page: https://brandsweets.com/colors/b950af

## Tints & shades

- Tints (toward white): #c062b7, #c671be, #ce83c6, #d392cd, #dba4d5, #e2b6de, #e8c5e4, #efd7ed, #f5e5f3, #fcf8fc
- Shades (toward black): #ab44a1, #993d90, #8b3782, #783071, #662960, #54214f, #421a3e, #331430, #210d1f, #0f060e

## Harmonies

- Complementary: #50b95a
- Analogous: #8f50b9, #b9507a
- Triadic: #afb950, #50afb9
- Split-complementary: #7ab950, #50b98f
- Tetradic: #b98f50, #50b95a, #507ab9

## Colors that go with #b950af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #b950af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #b950af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #b950af: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #b950af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #b950af: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Plum** #dda0dd [pool] — Plum shows up next to #b950af in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #b950af in two real palettes: Loom's brand system and Ubisoft's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #b950af in two real palettes: Loom's brand system and Dunkin''s brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b649ab (4.64:1); AA: background → #0a0a0a (4.55:1); AAA: text → #8b3782 (7.08:1)
- On black (#000000): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cb7cc3 (7.21:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b950af-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b950af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.